Colors

The Valassis Digital color palette consists of three primary colors and two secondary colors. Our primary colors should be used by default, while secondary colors should serve as supporting colors.

Primary Colors

Dark Navy
HEX

#031B92

RGB

18 / 28 / 79

CMYK

100 / 96 / 36 38

Poppy
HEX

#FF4141

RGB

255 / 65 / 65

CMYK

0 / 88 / 74 / 0

Bright Blue
HEX

#3452F4

RGB

52 / 82 / 244

CMYK

87 / 55 / 0 / 0

Secondary Colors

Text Navy
HEX

#031B92

RGB

3 / 27 / 146

CMYK

100 / 96 / 10 / 5

Pale Yellow
HEX

#FED189

RGB

254 / 209 / 137

CMYK

0 / 19 / 52 / 0